27 September 2008
Dear Mr Yong
PROPOSAL FOR DEVELOPING A RDA PROMOTIONAL VIDEO
RDA Singapore has been casted frequently in video productions by various entities especially the tertiary educational institutions. In most instances the focuses were on the benefits through horseback therapy and coping with disability.
I am currently in my final year at the School of Technology for the Arts, Republic Polytechnic and together with my schoolmates; we would like to develop a video production as part of our final year project. Our aim is not just about completing a school project but rather, we hope our product would be useable and sustainable over time for the beneficial use of RDA Singapore.
The production objectives are and not limited to:
1. Promote the awareness of the Association.
2. Highlight the achievements accomplished by the Association, the management and the volunteers through the years.
3. Outcomes of the therapeutic benefits through riding; beneficiaries/clients testimonies.
4. Volunteerism awareness – emphasis on the needs for continuity, increase participation and long term commitment being some key elements. My own personal observation of the high attrition rate amongst our volunteer as well as the local/expats ratio.
5. As part of an integrated communication marketing package which can be used for generating sponsorship and fund-raising.
6. Promote publicity for heading into major competition vis-a-vis, Paralympics.
As a client, beneficiary and athlete that have spent a greater part of my growing up years with RDA, I hope to be able to contribute a little back to the Association through this project. I am sure you share my enthusiasm and vision towards realising this project and we look forward to your agreement and approval.
We look forward to hearing favourable news from you soon; following which, a proposal on the process will be delivered for your perview.
Thank you,
Yours faithfully,
Maximillian Tan Chern
Production Co-ordinator
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