Our aim is not just about completing a school project but rather, we hope our product would be useable and sustainable over time for the beneficial use of RDA Singapore.
The production objectives are and not limited to:
- Promote the awareness of the Association
- Highlight the achievements accomplished by the Association, the management and the volunteers through the years.
- Outcomes of the therapeutic benefits through riding; beneficiaries/clients testimonies.
- Volunteerism awareness – emphasis on the needs for continuity, increase participation and long term commitment being some key elements. My own personal observation of the high attrition rate amongst our volunteer as well as the local/expats ratio.
- As part of an integrated communication marketing package which can be used for generating sponsorship and fund-raising.
- Promote publicity for heading into major competition vis-a-vis, Paralympics.
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